Planet Fitness DCF valuation and fair value (PLNT)
Review Planet Fitness's current market price, analyst target and financial fundamentals before building a discounted cash flow valuation.
Key company data
- Latest recorded price: $50.87 on 2026-09-04
- Market capitalization: $3.91B
- Price-to-earnings ratio: 17.58
- Analyst target price: $67.54
- Sector: Leisure Facilities
About Planet Fitness
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Clubs, and Equipment. The Franchise segment includes operations related to the franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with corporate-owned clubs in the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs; and the sale of fitness equipment to franchisee-owned clubs in the United States, Canada, and Mexico. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.
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