Simply Good Foods Co DCF valuation and fair value (SMPL)

Review Simply Good Foods Co's current market price, analyst target and financial fundamentals before building a discounted cash flow valuation.

Key company data

  • Latest recorded price: $10.38 on 2026-07-30
  • Market capitalization: $906.52M
  • Analyst target price: $14.88
  • Sector: Packaged Foods & Meats

About Simply Good Foods Co

The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally. The company offers protein bars, ready-to-drink beverages and shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes under the Quest, Atkins, and OWYN brand names. It also provides confectionery products, such as peanut butter cups, brownies, caramel candy bites, chocolatey coated peanut candies, and caramel candy bars. In addition, the company licenses certain products that contain its brands and logos; and distributes its products to various retail channels, such as mass merchandise, grocery and drug stores, club and convenience stores, gas stations, and other channels. It also sells its products through e-commerce channels, including questnutrition.com, atkins.com, liveowyn.com, amazon.com and others. The company was incorporated in 2017 and is headquartered in Denver, Colorado.

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